Wednesday, August 8, 2012

Gloucester, VA - Vitaminwater revealed as non-healthy beverage by Coca-Cola's own lawyers (opinion)

FORT WORTH, TX - APRIL 25:  A detail view of C...
FORT WORTH, TX - APRIL 25: A detail view of Coca-Cola products at a convenience store on April 25, 2011 in Fort Worth, Texas. Coca-Cola Company, the world's largest soft drink maker, is expected to announce its 2011 first-quarter earnings report before the markets open Tuesday, April 26, 2011. (Image credit: Getty Images via @daylife)
Tuesday, August 10, 2010
by Mike Adams , the Health Ranger
Editor of (See all articles...)

(NaturalNews) Do you ever wonder things like "Who is actually gullible enough to think that Vitaminwater is healthy?" Although that question may seem demeaning or even arrogant, it turns out that the Coca-Cola company (which owns the Vitaminwater brand) is essentially asking that exact question.

How so? In response to a recent lawsuit against Coca-Cola filed by the Center for Science in the Public Interest (CSPI), Coke's attorneys replied in court briefings that, " consumer could reasonably be misled into thinking vitaminwater was a healthy beverage."

Except, of course, millions of consumers were misled into believing precisely that. This illusion was helped in no small part by Coca-Cola's advertising of Vitaminwater, which blatantly positions it as a health-enhancing beverage. Even the name itself implies that the product is made solely out of vitamins and water.

But of course it isn't.

"Sugarwater" might be a better name

If Vitaminwater were accurately named, it would actually be called Sugarwater. Its first two ingredients are, not surprisingly, sugar and water (the sugar coming in the form of crystalline fructose, a processed sweetener that has been linked to health problems) (

In addition to the sugar and water, Vitaminwater contains a smattering of synthetic vitamin chemicals that any informed health consumer probably wouldn't want to ingest. So in reality, Vitaminwater is really sugar water with the addition of synthetic chemicals that happen to be called "vitamins" (but which are not the natural, plant-based nutrients your body would greatly prefer).

So what we have now with Vitaminwater is a beverage that's positioned and marketed as a health-enhancing beverage, yet its own corporate lawyers dismiss any notion that the beverage is "healthy." How, then, can Coca-Cola get away with advertising Vitaminwater as a healthy beverage?

Simple: Because corporations use advertisements to lie to consumers. And virtually no one in the history of corporate advertising has mastered the art of deception better than Coca-Cola -- a company whose products have contributed to untold numbers of diabetes victims while being positioned as cool, hip drinks that make you feel energized or inspired.

Coca-Cola isn't really in the business of selling beverages, you see. It's in the business of selling the illusion of happiness in a bottle or a can. Buy their products, say the advertisements, and you too can feel happiness (or freedom, or sexiness or whatever). But what Coca-Cola delivers isn't really happiness at all: Many of Coke's products deliver the liquid sugars, artificial chemicalsweeteners and bone-dissolving acids (like phosphoric acid) that promote disease and suffering. And no reasonable person would equate degenerative disease with happiness.

Misleading name, misleading labels

Speaking of disease, how much sugar is actually in Vitaminwater? A lot more than you might think: While the label claims only 13 grams of sugar per serving, one bottle of vitamin water is actually 2.5 servings, meaning that you're chugging down 32 grams of liquid sugars with every bottle.

That's just one of the many "deceptive and unsubstantiated claims" pointed out by CSPI in its lawsuit against Coca-Cola. It is this lawsuit that resulted in Coke's lawyers making the incredible statement that no reasonable person could possibly conclude Vitaminwater was a healthy beverage.

Lawyers, by the way, can argue absolutely anything -- even if it makes no sense. And they can do it with a straight face, too. If you're looking for a professional liar, hire a lawyer. Coca-Cola seems to already have its share working at their headquarters in Atlanta.

Using its lawyers, Coca-Cola tried to argue its way out of this CSPI lawsuit, but that effort was rejected by the courts. "A federal judge has denied Coca-Cola's motion to dismiss a lawsuit over what the CSPI says are deceptive and unsubstantiated claims on the company's "vitaminwater" line of soft drinks," touts an article on the CSPI website ( )

That same announcement goes on to quote Judge John Gleeson of the U.S. District Court for the Eastern District of New York, who says "The names of the drinks, along with other statements on the label have the potential to reinforce a consumer's mistaken belief that the product is comprised of only vitamins and water."

CSPI's litigation director Steve Gardner adds, "For too long, Coca-Cola has been exploiting Americans' desire to eat and drink more healthfully by deceiving them into thinking that vitaminwater can actually prevent disease. In fact, vitaminwater is no more than non-carbonated soda, providing unnecessary added sugar and contributing to weight gain, obesity, diabetes, and other diseases. We look forward to representing all Americans whom Coke has deceived.

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