Monday, April 22, 2013

Gloucester Main Street Association - Marketing 101 With Free Posters


The above picture is what we would expect coming out of the Gloucester Main Street Association for promoting local businesses.  Now the businesses on the above picture are fictitious and not meant to be a true representation of area businesses.  We have been looking at marketing coming from the GMSA for several years and all we have continued to see is the GMSA promoting itself with very little promotion if any for Gloucester Main Street businesses.  

  We spent 15 minutes on the above design creating a high impact visual that creates benefit for shopping local.  The GMSA only markets a slogan mantra that states shop local without any reason why anyone should.  This is why we created the satirical poster on a below post for shop local.  The shop local everyone has been touting has only been a mantra without benefits.

  Since everyone seems clueless on how you are actually supposed to go about marketing local businesses, we decided we have to show you.  So this is marketing 101 for dummies.  (Based on the popular book series).  It's not our place to market local businesses.  There are costs associated with that that would need to be paid.  

  Distribution on the above piece can easily be handled for mere pennies per print.  The Gloucester Main Street Trust talks about branding on one of their PDF's where they are trying to brand the area as the Gloucester Main Street Village.  A name we have decided we really do not like as it is to wordy for one. The area is also not a village.

  The area is the Gloucester Courthouse area.  Defining the business area as Gloucester Main Street is fine in our book, but adding more words to the area just drives one to not even consider it.  Both the GMSA and the GMSPT are trying to brand slogans without benefit.  That simply does not work.  The way you brand is by attaching your branded name to a benefit.  In the above picture, the GMSA would add it's branded slogan and branded image to the piece and pay part of the costs of the advertising piece.

  How the above advertising piece works.  Each picture is a small but highly visual representation of each business being presented.  It's designed to show people what they are missing.  It's designed to create desire to explore.  It's designed to get people saying to themselves that maybe there is something they are missing by not shopping local.  (Benefit).  That's salesmanship, marketing and branding all rolled into one.  That is how you create a high impact advertising piece.

  It has to make you wonder why neither the Gloucester Main Street Association nor the Gloucester Main Street Preservation Trust has ever done this for local businesses?  You have to ask what the real agenda is behind these two organizations or if they are just run by highly incompetent people.  Looking at the quality of the writing on their two sites, they sure do not seem incompetent.  Potential conclusion?  They are not what they claim to be would be a fair assumption then.  Let's look at what they tell us.

  
First off, from what we understand about the true history of the GMSA, it was not formed as stated above.  It's a direct offshoot of both the Gloucester Main Street Preservation Trust and the Cook Foundation.  Now here is the inside trick on how they get away with misinformation.  But first a little background.


On the left hand side of the image from the Gloucester Main Street Association's web site, you will read the claim that Gloucester is Virginia's oldest living village.  Not so and they know this for a fact.  They used to claim that Gloucester was the oldest living village in America.  It wasn't until they were challenged that they changed the statement.  But how can we say they know for a fact that Gloucester isn't Virginia's oldest living village?  It's on their other site.  The Gloucester Main Street Preservation Trust.

 http://mspt.org/documents/courthouse/1-Introduction.pdf  A link to a PDF file on the GMSPT site.  here is a quick view.


  
Right here they are showing you they know that Gloucester is a break off of Yorktown.  There are a number of areas locally that are much older than Gloucester that can rightfully make the claim that the GMSA keeps making.  Elizabeth City, Henrico City, Jamestown, Yorktown, Charles City are just a few of them.  Lancaster County was incorporated at the same time as Gloucester.

  A direct quote from Jenny Cittenden, "We stand by the claims until they are challenged".  Jenny is the Executive Director of the Gloucester Main Street Preservation Trust and past director of the Gloucester Main Street Association.  

  What is really disturbing about all of this is the fact that Gloucester County Officials are well aware of these deceptive practices and allow and even encourage them.  Remember Louise Theberge is on the board of the Gloucester Main Street Preservation Trust.  Louise is the Chairperson on the Gloucester Board of Supervisors, a clear conflict of interest.  

  It's the same for Gloucester, Virginia supposedly the capital of the world for Daffodils.  Not so.  The claim has just not been challenged yet so they will continue to make and promote this claim.  They even put up a wiki on this to help solidify the claim.  

  To be considered a member of the Gloucester Main Street Association  you must pay a yearly fee that ranges on price based on level of membership you want.  If it were really created the way the site describes, you would expect more business promotions than what is actually on the site.


Depending on your level of participation, you can get listed on the business directory of the site.  The above image is from their directory page.


 If you click on a participating business within the directory, this is a typical listing for your business.  If you do not have your own web site, you are out of luck.  Not much information is posted about your business to help you promote your business on the site.

  Isn't that strange for an organization that was supposed to have been formed mostly by businesses to help promote their interests?  The main interests being promoted on the GMSA site is about the GMSA.  The main interests promoted on the GMSPT site is about the Gloucester Main Street Preservation Trust.  Each promote each other and the parent, the Cook Foundation.  Our very own triad.

  The more we look at each of these organizations we can not help but look back at history and compare these three organizations to the Knights Templar.  Gate keepers and toll collectors looking out for their own interests and charging everyone else that comes along a fee to pass, (Gatekeeper) and new and ever changing landscape that must be paid for to stay in compliance. (Tolls).  


The above image shows what we consider how these organizations work as gatekeepers.  Give away a free service and you can get a ton of personal information that would not normally be shared under other circumstances.  If the person or business has deep pockets, you know exactly where to send them to get the most fees out of them as possible.  You then know where to send them to inside membre services to again continue to get maximum fees from them.  If you do not like the person or the business, you milk them for everything you can and make it impossible for them to open up.  (Gatekeepers).

  

https://docs.google.com/file/d/0B5NJpRCvjyV8NFZjWERENEk2dFE/edit?usp=sharing  Download it for free.  Licensed under the Creative Commons License 3.0 attribution/no deriv.  Commercial Use is allowed.

A recent reader comment about our satirical poster.
Why are you actively trying damage the image of the Gloucester community? You state in one breath that you like the County and support its businesses and then take action in another that likely has a detrimental affect on those same businesses as they attempt to maintain a profitable enterprise.

We appreciate the comments.

So if you did not understand or appreciate the satirical nature of the poster above, maybe you can now.  It's not meant to be anti business, it's anti triad.  The Cook Foundation, dedicated to the arts has access to plenty of artists that could easily create a high impact advertising piece for the Gloucester Main Street Association and member businesses yet it does not do so.  Why?   These 3 organizations could be making a serious impact promoting businesses along the Gloucester Main Street Business area and just do not do so.  Instead they are busy promoting themselves and collecting fees from everyone else.  They are experts at spending OPM.  (Other People's Money).  

  What we recommend for local area businesses to help promote themselves and lower their costs while doing so is to produce advertising like we have at the top of this article.  You are free to copy what we have presented you.  With 9 businesses getting together to produce one ad, you can get the ad published in numerous periodicals for a much lower cost than each one doing so individually.  Do not look for anyone in the triad to do it for you.  If they had any intention of doing so, it would have been done long ago and would still be done now.

  Also, if anyone is wondering, a lot of the images on the 3 sites, The Cook Foundation, The Gloucester Main Street Association and the Gloucester Main Street Preservation Trust, all use images on their sites that were donated to them by us back when we supported their efforts and before we really knew what they were all about.  That is how we also got the quote from Jenny Crittenden about how they stand behind the outrageous claims they all make until the claims are challenged.  These 3 organizations however will not credit us for most of the images and that is fine.  We have been making the images available for free on various sites anyway and will be doing so here soon.

   So again, we say we are not anti business,  We are however, anti triad based on what we have already presented on this site and will continue to present.  There is much more that everyone needs to understand about what is really going on in this county.  Not everything is as it seems to be.


Creative Commons License
Gloucester, VA Arts On Main by Satirical Poster by;  Chuck Thompson of TTC Media is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.

https://docs.google.com/file/d/0B5NJpRCvjyV8cWNaQjNjbEJPVUE/edit?usp=sharing  Download the poster from this link.

This is a new satirical poster designed to poke fun at the Cook Foundation and it's Arts on Main events.  And while we are at it, we need to point out yet another fact.  Why are some of these events designed to work against local businesses instead of help them?  The Gloucester Main Street Association has promoted a farmers market for years and held them at the Main Street District.  Ware Neck Produce is a farmers type market with a brick and mortar building on Main Street.  The farmers market is unfair competition to this local business.  Anyone ever notice that?  The GMSA is helping Ware Neck Produce how?  Ware Neck Produce is a member of the GMSA, but you have to wonder how they felt about all this.  As a member, I would be highly offended.

  Events that have vendors with competing products to the brick and mortar businesses on Main Street, that do not have the overhead expenses, is fair how?  You have to look at all the facts and ask a lot of questions.  

Since we are on a roll here, have you ever noticed that Gloucester is a gated community?  The tolls on the Coleman bridge were supposed to come off after the bridge was paid for.  It was paid for a long time ago.  The tolls are still there however.  Is this by design to keep people out?  We have been thinking of creating another satirical poster that would read as follows.

Gloucester, Virginia
You Have To Pay To Get In
You Have To Pay To Stay
When You Are Done Doing Your Time,
You Are Free To Leave.

The toll is only one way and that is into the county.  It's free when leaving the county.

  In conclusion to this article, we must once again point out that marketing slogans without showing benefits does not work.  Paying for advertising to promote a triad organization and it's slogans only promotes the triad at member expenses.  Local businesses would better be served by getting together with each other and creating their own high impact advertising pieces and all are free to copy our example above.

Free MP3 Download.  Aisllinn - Drops of Brandy - The Mountain Kid is a Celtic upbeat tune.  Lic CC 3.0 embedded in the meta on this track.
https://docs.google.com/file/d/0B5NJpRCvjyV8ZTQwbGtrWkFURUU/edit?usp=sharing

Our way of saying thanks for spending time with us.  Enjoy.


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Friday, April 19, 2013

12 Busted In Drug Sting In Gloucester, Virginia - Spice and Bath Salts Found

Gloucester Historic Courthouse Circle - By Chu...
Gloucester Historic Courthouse Circle - By Chuck Thompson of TTC Media (Photo credit: Battleofthehook)

GLOUCESTER — Twelve people were arrested Thursday in Gloucester and another suspect is being sought out of state following an investigation into the sales of synthetic drugs such as spice and bath salts.
Nearly 50 officers from various agencies participated in "Operation Direct Pressure" this morning in Gloucester, said Sheriff Darrell Warren.
Investigators were seen conducting searches at two shops in Gloucester. One shop on Route 17 in Hayes is called "Hazy Dayz" and the other shop on Route 14 in the Court House area is called "A Lil of This N A Lil of That."

    Warren said he was not able to comment on the identities of the people arrested or the precise charges pending their appearances in court. The suspects are expected to make their initial appearances in Gloucester County General District Court on Friday.



    12 people are behind bars Thursday night after police raided both “Hazy Dayz” and ”A Lil of This N That,” two Gloucester County businesses suspected of selling synthetic narcotics such as bath salts and spice.
    The arrests follow a lengthy investigation by several agencies, dubbed “Operation Direct Pressure,” aimed at combatting sales of the synthetic narcotics. Gloucester County Sheriff Darrell Warren says the investigation was conducted by members of the Tri-Rivers Drug Task Force comprised of narcotics investigators from the sheriff’s offices of Gloucester, York-Poquoson, Mathews, and Middlesex.
    Something Gloucester teen Iesha Cox says should have been done sooner. She says her friend was recently sent to the hospital after overdosing on spice.
    “It’s very upsetting because that could have been his life,” Cox says. “That could have taken his life away.”
    Megan Watkins has always lived in Gloucester. She says the culture of using the drugs has gotten out of hand.
    “It’s pretty bad,” she says. “I mean I’m in EMS. I’m volunteering and we get a lot of calls for you know spice and bath salts, stuff like that, so I’d say it’s a pretty large range of people who do it.”
    Nearly 50 officers including hazmat and emergency management crews helped with the raids Thursday.
    Read this rest here.  


    Now can the sheriff's office actually go after the real drugs and real drug dealers?  Anyone care to bet that these cases get thrown out because the ingredients in the spice and bath salts end up that they have not yet been banned in the state?  It makes for nice publicity anyway.

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    Free MP3 Music Download.  "The Will To Death" By Dead Cinderella.  CC Lic 3.0 No Deriv/attribute, non commercial.

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    Gloucester, VA - Free Satirical Poster Number 2 In Our Series. Royalty Free



    Creative Commons License
    Gloucester, Virginia - Main Street - Sidewalks by Chuck Thompson of TTC Media is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.

    This is the second satirical poster in our series.  You are free to take this to your local printer and print it out, have it framed and hang it proudly.  You are free to make as many copies as you wish and sell them.  This poster is royalty free so no money will be owed on it.  The license is worldwide.  It's designed to poke fun at issues around the county.

    Download the full size poster from this link.  Pre sized at 17x22 inches.
    https://docs.google.com/file/d/0B5NJpRCvjyV8SmhES3IzQTlfaDQ/edit?usp=sharing



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    Gloucester, VA- Free Poster - Royalty Free Commercial Use


    Creative Commons License
    Gloucester, Virginia - Main Street - Shop Local by Chuck Thompson of TTC Media is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.

    We are in the process of designing and giving away free, royalty free, posters that are satirical in nature.  They are designed to poke fun at various issues around the county.  These are all licensed to you.  You can take them to the printer and have them printed, framed and hang them anywhere.  You are also free to make all the copies you want and sell them if you wish.  If you do so, there are no royalties that ever need to be paid.  You keep all the profits.

      Download the full size poster at this link;
    https://docs.google.com/file/d/0B5NJpRCvjyV8NFZjWERENEk2dFE/edit?usp=sharing



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    Wednesday, April 17, 2013

    Gloucester, VA - What The Main Street Preservation Trust Wants To Waste Your Money On

    We just looked over the PDF on the Gloucester Main Street Preservation Trust site.  You need to see what they want to waste your money on.  It's not all bad, but it's a lot of garbage in many of the suggestions.  We did some brainstorming ourselves to see is we could come up with a plan that makes sense for Gloucester Businesses.  Yes we are aware that our recent posts have not been flattering to the business district.  We are not picking on the businesses though.  We are picking on the areas that are anti business to the local business owners.

     http://mspt.org/documents/courthouse/6-Design%20Recommendations.pdf
    This is the link to a slow loading PDF file for recommendations to the Gloucester Main Street Village.  Most of the plans are horrible.

      What do we propose that we think would be better?  Glad you asked.

    Get rid of all on street parking along the Gloucester Main Street Business District.  Gloucester County would need to expand and open a viable parking lot along or around the historic circle at about where the county offices are presently located. That would be parking area 2.  Parking area 1 would be at the Gloucester Main Street Center.  Widen the sidewalks along the business district to actual usable walkways.  If the Gloucester Main Street Preservation Trust and the Gloucester Main Street Association are really serious about promoting business and businesses in the area, let them invest in trolleybuses to move people around the business district at regular intervals free of charge and not at taxpayer expense.

       As long as businesses are open, the trolleybuses are running.  This is a simple plan that would expand business in the area.  Who would not want to shop in an area that is like a vacation destination?  You could actually have businesses lined up waiting to come into the area if you build something along these lines.  It works very well across the river in Yorktown.  But you have to believe that both Gloucester County government along with the Gloucester County Triad have the best interests of businesses in mind or if they are just paying lip service to the idea.

    Free MP3 download.  Introversia - "Giorni" is the song for this post.  Grunge tune with a Celtic Bagpipes mixin.  Get it now.
    https://docs.google.com/file/d/0B5NJpRCvjyV8RDdGcE1leXd2QjA/edit?usp=sharing

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    Gloucester, VA - Local Government Officials Don't Even Follow Their Own Laws?


    http://library.municode.com/index.aspx?clientID=10843  This is a link to Gloucester, VA municode where local ordinances are listed for the entire county.  The specific link above is for required landscaping.  In the above picture, the white building to the left is the Gloucester County garage.  Why have they not followed their own ordinances in landscaping?

      We have county officials who drive county vehicles at taxpayer expense to run personal errands, officials who do not follow their own codes, officials who are involved in what appears to be serious conflicts of interest playing roles on multiple public boards, officials who initiate poor public sidewalk designs that hurt local businesses, officials that violate the Dillon Rule and make up their own ordinances as they go along, and these people want to raise your taxes to give each other raises?  It's not a democratic or republican party thing.  It's just county officials having a party at taxpayer expense.  They want to thank you for paying.

    In this photo we have local businesses complying with local ordinances at a fairly hefty expense to the businesses.







    In this photo we have PHA or Peninsula Heating and Air that looks like they are in violation of the ordinance.  In fact, the owner has been overheard bragging that he has no intention of ever complying as he thinks the ordinance is stupid.  Why are some businesses and the county allowed to not comply while others have to?

    Are you tired of paying for their party yet?

    Free MP3 download - The Maggie Whackers - "Pim Song Macallan"  A very fun rock, punk, Celtic, bagpipes song.  Our way of saying thanks for spending time with us.
    https://docs.google.com/file/d/0B5NJpRCvjyV8bTBqVF94ZzNaMDQ/edit?usp=sharing




     
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    Gloucester, VA - Cuccinelli Rules Conflict Of Interest. Complaints Of Party Politics Unwarranted - Gloucester Next?

    Ken Cuccinelli (R)
    Ken Cuccinelli (R) (Photo credit: Wikipedia)
    If you missed the article in the Daily Press on Sunday, Attorney General Ken Cuccinelli ruled against both the Mayor and the deputy mayor of Hampton on being on dual public boards.  In the state of Virginia, it is forbidden.

      The really nasty part of the article is the complaints coming from Hampton officials charging Cuccinelli of playing party politics. Like it's some sort of democratic vs republican fight.  It's very simple and very clear, it's against the law.  It has nothing to do with party politics.  These officials got off easy.  They should have been investigated for potential criminal activity and charged with any findings.  Being told that they must get off the board without going through any investigation was an easy sentence.

    Then the city officials have a meeting to see who's brother or sister they can appoint to the positions on the board of trustees at Fort Monroe right after being told they are out.  What a joke.  It has to make you sick that these corrupt officials are continuing to play the same game anyway.

      We have the same exact issue here in Gloucester.  Louise Theberge is representing two public offices.  She is the chairperson for the Gloucester County Board of Supervisors and on the board of the Gloucester Main Street Preservation Trust.




    http://mspt.org/about.html  Is the link to the above page.  On that page you will see that the trust also manages the Gloucester Main Street shopping center.  The shopping center is a tax paying entity to Gloucester County.  With Louise Theberge on the board of both entities, the issues of conflicts of interest are very real.  In fact let's examine one.

    This is a photo of the signboard for the Gloucester Main Street Shopping Center.  Managed by the Gloucester Main Street Preservation Trust.






    This is a very recent photo of Edge Hill Shopping Center.  Edge Hill had to install this island because of new ordinances that require locations with new permits to come into compliance with Gloucester's beautification initiatives.




    Exactly where are the islands for the Gloucester Main Street Shopping Center?  They too have had new permits for offices at this location.  Why is it they have not had to install islands here?  Is it because the Gloucester Main Street Preservation Trust is exempt from the same local ordinances?

    If the Gloucester Main Street Preservation Trust is exempt from the same laws everyone else has to follow, how is that?  With Louise Theberge being on both boards, a serious conflict of interest could very well be at play.

    Kudos to Ken Cuccinelli on his recent decision.  Now maybe he can do the same for Gloucester.

    Free MP3 Download.  The Saymory - "The Mirror Of You", is this article's free song.  CC Lic. 3.0.  Our way of saying thanks for spending time with us.
     https://docs.google.com/file/d/0B5NJpRCvjyV8dzR5OTU0YlhhdGM/edit?usp=sharing

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